Search Engine Optimisation

The Internet is the  shop front of the future. It provides many exciting opportunities to smaller businesses. Each day millions of people world wide search for and then purchase goods and services via the Internet. Studies have shown that over 85% of most new web site traffic comes directly from search engines such as Google, MSN Live Search and Yahoo.

Sounds great doesn't it ? But what happens if your site is not one of the first listed in any search? Nothing, that is what happens. People tend to only click through to the first dozen or so listings created by any search. Therefore it is vitally important that you get a high ranking in all search results. How is that achieved? SEO or Search Engine Optimisation.

Search engine optimisation (SEO) is the process that rates the website based on various factors and delineates their rankings. It is important that factors that affect a search ranking are recognised and taken into account as a website is built and administrated.

Most business users don't want the headaches of learning the intricate details of search engine optimisation. Unfortunately without being optimised your site has very little chance of being successful.

To make it easy the Living Content Management System has tools that allow optimisations to be made. All content is automatically arranged to be compliant with W3C web standards. Each page can be tweaked with keywords, terms and descriptions. Combined that with engine optimisation tips in our manual and you will be well on the way to having a successful website that people can find.

Don't hide your website - Make sure your site is being found!